Welcome to the PUMA Black Label

This is Sport Fashion. Collections collaborate and conspire with high fashion innovators. Designs stand left of center with premium, practical style. It’s a house built on performance and made for extra-ordinary every day living.

Sports Fashion History

Sport has restraints, clocks, rules. We strip them away to expose
what makes performance really tick: function, motion, grace. We explore
these elements within PUMA Black Label. We amplify them by haute and heritage.
We create a fusion of sport and fashion. Where every day is extra-ordinary.
Where every saunter, strut, stroll shows off something unexpected. PUMA
Black Label blends PUMA’s SportLifestyle philosophy with the visions of
Hussein Chalayan, Alexander McQueen, and Mihara Yasuhiro.
Together, we experiment and innovate. We push design
boundaries until our curiosity has been satisfied.

Sometimes we reconfigure PUMA icons.
Sometimes we start fresh, creating silhouettes within
the realm of our collaborators’ runway collections.
All designs meet a criteria of premium style, craftsmanship,
and functionality. All stand left of center with stylish
distinction—unrestrained and
ready for anything goes.