PUMA by Alexander McQueen
The 2012
Collection
FLIGHT RISK TAKEN. As notorious and glorious as ever, Alexander McQueen PUMA takes its exploration of urban escapism to a wholly unexpected plane, reinvigorating it with vintage styling and signature theatrics. Inspiration is taken from the spirit and movement of an eagle, free from responsibility to anything and enabled by its great technical ability to fly. This concept is re-imagined with ‘athletic opulence’ as retro joggers are sabotaged with dressy materials and flamboyant color blocking. McQueen’s distinct feathers provide a final, charismatic, ironic touch to this latest ‘flight’ from normalcy.
The
Designer
The house that Alexander McQueen built abides by tailoring codes but disobeys social convention. It’s grounded in the romantic side of battlefields and sadomasochism, indulged with leather and eagle wings. The collections’ explorations of identity, nature, and history are heavily influenced by McQueen’s Scottish roots and London apprenticeships. Early on he learned the arts of tailoring, costume design, and pattern-cutting techniques. It didn’t take long for his aesthetic to unearth itself: bespoke tailoring, theatrical material play, edgy political themes. By 1992 he burst into the fashion world with his own label, later establishing Alexander McQueen PUMA in 2005. His ‘nonconformist yet reverent’ nature lives through current McQueen collections: it swaggers, struts, and speaks—marked by boldness and burr.
