PUMA by Hussein Chalayan
There’s Glastonbury. There’s Cornwall. There’s Piccadilly. Somewhere between these spaces, Hussein Chalayan rebels best. The Great British Outdoors are a dual realm of country and city in which he finds the rawest, simplest design solutions—grounded in hobbies such as camping, bird watching, fly fishing, and pylon trekking.
In turn, the season is lighter and airier. It adopts a practical tone: it is only proper to properly outfit one’s needs in order to facilitate one’s greatest quests. Designs are tech-inspired (looking to pylons for structure, composition, fastenings) and self-sufficient (nerd pocketing adored by British hobbyists) with clever cutlines (tent informed constructions and configurations). Materials are sophisticated. Lines are clean. Details are lenticular, near-holographic.
The collection is a new and more functional dress code for the urban outdoorsman and woman. It’s social and curious, taking boldly from country and city, and refusing to conform to one or the other—in true Chalayan fashion.