PUMA by Mihara Yasuhiro
Little things fascinate Mihara Yasuhiro in big ways: bicycle spokes, rucksack frames, camouflage. They push him to push boundaries, stereotypes, and proportions. They shift his design language and drive his fluency in the unusual and quirky.
Quirky king of avant-garde sneakers, Japanese fashion designer Mihara Yasuhiro gets his kicks by challenging the boundaries of sport and fashion. By the late 90s, he had established himself as a footwear force with his muted, monochromatic, and distinctly urban styles. He soon entered into apparel, and later his successful partnership with PUMA in 2000. He’s a designer equally amused by geometry’s proven formulas and the unpredictability of pedestrians in metropolitan Tokyo. Somewhere within this space Mihara’s boundless imagination strikes a balance to produce a whole – shirt, bag, or sneaker – that’s grounded in logic but geared to dodge reason and surpass expectation.