Sport Lite Style

  • Written on:
Ss13_ls_sportlite_group

Lightweight, no carbs, all sporty, all the time. That’s what’s in this spring. 

Our “diet” has nothing to do with spring springing. In fact, we think of it as more of a lifestyle change. And we call this change (wait for it…) “Sport Lite Style.” It’s our low carbohydrate, extra foam, no whip solution to street style. It’s driven by lightweight technologies and geared for social scenes. What it lacks in ounces it makes up for in edge, color, and a general air of badassitude.

PUMA Sport Lite Style injects performance technologies (used for running, football, hiking) into lifestyle footwear and apparel (used for crowd-surfing, airbabies, walking). Modern constructions and foam compounds reinvigorate heritage footwear. Lightweight materials and minimal stitching reinvent shirts and jackets. B-boys and girls float higher. Ping pongers backhand better. Even standing still feels like something special. It’s a collection that ups the ante with less weight, more style.

Social