If You Take It Bring It Back

  1. 1Collect all the old clothes and shoes that you don’t want anymore (we’ll even take non-PUMA stuff).
  2. 2Drop them all into the PUMA Bring Back Bin.
  3. 3Start feeling really, really good about yourself.
PUMA Bring Back Bin

The Global Impact

With the Bring Me Back Program, materials are put back in the right place. This way, we don’t steal from nature, but borrow. And borrowing is a good thing.

  • I:CO works with SOEX Group, a global market leader for textile and shoe recycling. It processes 1,000 tons of goods daily. (That’s a whole lot of trash diverted from the landfill.)

  • Recyclable InCycle products can be reprocessed into new products by breaking them down and recycling them into new raw materials.

    Shop Incycle
  • bag Your donated goods are sorted according to more than 400 criteria in order to give them the best possible second life.
  • insulation Your goods could turn into automobile or home insulation.
  • bag If you like running, you’ll love this: your shoes might become a new track.
  • carpet-underlay Materials from your recycled shoes can be used for all sorts of exciting, useful products. Like carpet pads.
  • carpet-underlay Save the virgins! Recycling old products means less virgin raw materials are used to develop goods.
  • By collecting your used clothes, you help build a better waste stream. For that, we thank you!
  • Return old gear and give valuable resources another life. Or else, it ends up in a landfill. And that’s no fun.
  • By contributing products to the Bring Me Back program, we turn the “cradle to grave” model upside down.

  • In an industrial composting system, microorganisms process biodegradable material from our InCycle products. So materials become part of the ecosystem again within just six months.

    Shop Incycle

Biodegradable and recyclable InCycle products are available on our online store. Shop Incycle

Straight from the Bin

  • Goodbye lightweight trainers, learned my lesson not to run 40+ miles a week in you. Now I will ice my poor feet.
    Bring Me Back photo
  • Thanks for holding all my stuff for the past few years. But, I’m a high school grad now and I’m replacing you with a new messenger bag. It’s nothing personal. I just can’t be seen at college with an old back pack. It’s time to move on buddy, peace.
    Bring Me Back photo
  • So long sore feet! G'bye squished toes! I can walk a mile in my PUMA Suedes, but only ten feet in these heels. So adios painful shoes!
    Bring Me Back photo
  • G’bye Dokken, Kiss, and Eagles of Death Metal t-shirts. I'll never forget the years we spent together: hotter than hell. It is hard to let go; sometimes breaking the chains is the best way. But this is death by sexy, as recycling is the sexiest way.
    Bring Me Back photo
  • We’ve been together for 3 years. We were so comfortable, like we were meant to be together. I’ll miss our long walks and our jogs, but it’s time for something new. I never knew I’d get attached… to a pair of sneakers. Goodbye, Faas 500’s.
    Bring Me Back photo
  • See you later, stack of denim! You'll be much better off than you have been sitting high up on a shelf in my closet for the last few years. We've been around the globe and on so many adventures, but now it's time for a new journey!
    Bring Me Back photo

Have Your Own Story to Tell?

Sad to say goodbye to your favorite pair of sneakers? We want your shoes’ obituary; your final goodbye before the shoes move onto their next life. So snap a picture, write a few parting words, and submit it here.

  • 250 Characters Left
  • I Accept the Terms and Conditions.

Terms and Conditions

I agree that PUMA SE, PUMA Way 1, 91074 Herzogenaurach, Germany and her subsidiaries (PUMA) obtain the unlimited right to use the uploaded obituary and pictures or similar data from me and that these obituaries, pictures and/or similar data can be published on any website of PUMA or websites from other providers, e.g. Facebook, or that they can be used in any other media for marketing or other similar company objectives without payment or my prior approval. PUMA may also at its own discretion alter or delete the obituary, pictures and/or similar data in whole or in part. PUMA holds unlimited all rights on such obituaries, pictures, data and their use.

This agreement is subject to the laws of Germany. Jurisdiction for any dispute arising out of or in connection with the use or publication of the obituary, pictures or similar data is Nuremberg, Germany.

Got Questions? We've got Answers.

  • Why the PUMA Bring Me Back Program?

    Why the PUMA Bring Me Back Program?

    PUMA is dedicated to making a smaller impact on our earth. The Bring Me Back program is one way we do that. We’re taking what would normally be trash, and breathing new life into your old sneakers, used t-shirts, and last season’s tote.

    By taking old clothes and re-using, re-cycling, or re-purposing them, we mitigate the amount of virgin material that would otherwise be used to make new products. This partnership with I-Collect creates a closed-loop system that diverts product from the landfill, and becomes a new product.

  • How do I deliver my contributed items?

    How do I deliver my contributed items?

    Place all unwanted clothing in a bag (paper or plastic is okay, we’ll recycle it). Walk, skip, jog, or bike to your nearest PUMA store. Say hello to our friendly shop staff and place your goods in the PUMA Bring Back bin.

    When the bin is full, we send it off to our partner I-Collect. They deliver your goods to a regional processing plant for sorting, repurposing and recycling.

  • What items can I contribute?

    What items can I contribute?

    Any clean footwear, apparel, or accessories (think totes, purses, gym bags) that are taking up room in your closet, locker, or under your bed. We’ll take that pair of broken heels so you can fill the space with a shiny new pair of PUMAs!

  • What do I get for my contribution?

    What do I get for my contribution?

    Feeling really, really good about yourself. You’re contributing to a healthier environment by properly disposing of your footwear, apparel, and accessories.

  • What happens to the products after collection?

    What happens to the products after collection?

    Green cycle, or biodegradable, InCycle products will be sent to an industrial composting facility. Here the products will be broken down into nutrients by microorganisms. Compounds such as CO2, H2O, mineral salts, and biomass re-enter the ecosystem to help new materials grow.

  • What happens to PUMA InCycle products when deposited into the Bring Back Bin?

    What happens to PUMA InCycle products when deposited into the Bring Back Bin?

    Green cycle, or biodegradable, InCycle products will be sent to an industrial composting facility. Here the products will be broken down into nutrients by microorganisms. Compounds such as CO2, H2O, mineral salts, and biomass re-enter the ecosystem to help new materials grow.

    Blue cycle, or recyclable, InCycle products are disassembled and reground into new materials. These materials are used to build new products.