Meet Clever Little Bag

We have a great future together…

This is our new shoebox. It’s smarter than our old shoebox because it takes 65% less paper to make and reduces water, energy, and diesel consumption during manufacturing by over 60% a year. It also reduces our carbon emissions by 10,000 tons a year. Oh, and it’s a re-usable bag. Pretty clever, huh?

Bag in the making Other Things in the Works

The ‘Making of’ Film

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The Clever Little Bag before you was no small feat—there were many ideas, sleepless nights, and cold pizzas involved. We spent 21 months road testing 40 ‘shoebox’ prototypes. This final design showed reductions for all environmental impacts studied in our Life Cycle Analysis, from production to transport to future re-use.

The final Clever Little Bag is a collaboration between PUMA and Yves Béhar, designer and founder of fuseproject.

What the smart people say

Read LCA Report

“The Life Cycle Analysis provided helpful insight and was an important part of the decision when proposing the Clever Little Bag as the next generation of shoe packaging.”

  • Savings on the production side
  • Savings during Transport
  • Consumer Behavior Influence

Clever little bag is on its way to you!

Bags will be available in select stores in North America and Europe and with select products in Fall 2010. They’ll be more widely available in 2011.

Find a store

The Clever Little Bag with a Big Impact

You’d be surprised what our Clever Little Bag will save each year…

  • 8,500 tons of paper More than 1,400 adult elephants
  • 20 million Megajoules of electricity Consumption of a small European town
  • 1 million litres of water Flushing your toilet 100,000 times
  • 1 million litres of fuel oil Heating 650 European flats
  • 500,000 litres of diesel oil Driving a van 131 times round the earth
  • 275 tons of plastic Area of 375 football pitches

Clever thoughts, uses, and news

Use #108,765 for the Clever Little Bag

Located in Shoreditch, UK the Boxpark is home to plenty of other premium shops, but PUMA's Clever interior stands out in the crowd: Clever Little Bags inside a Clever Little Box(store). Check out an array of great photos here. And be sure to stop by!

More Clever Little Bag News

Puma + Sustainability

More About PUMA Sustainability
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Press Unveiling of PUMA’s Clever Little Bag with Jochen Zeitz, Chairman and CEO of PUMA, and Yves Béhar, founder of fuseproject.

PUMA’s mission is to be the most desirable and sustainable SportLifestyle company in the world. We will continue to substantially reduce our environmental impact – our “paw print” – over the next five years.

How We Keep Track

Img-s-index More on the S-Index

The S-Index, our new sustainability index, is a production benchmark for all products and packaging. The S-Index is derived from the word ‘sin.’ It’s our little way of addressing our environmental impact and finding new ways to improve.

How You Can Keep Track

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The PUMA Eco-Table is a series of icons that will appear on products and packaging to highlight the eco-friendly materials and processes used to create them as well as the way they benefit our consumers, charity partners, and NGO’s.

We’ve got big plans. By 2015 we plan to:

  1. 1

    Reduce CO2, energy, water, and waste by 25%

    This will take place throughout PUMA offices, stores, warehouses, and direct supplier factories.

  2. 3

    Reduce CO2 by 25%

    We’ll work to develop more efficient product transport solutions with our logistic partners.

  3. 4

    Collaborate With Suppliers and Logistic Service Providers

    Together, we will help our suppliers and providers to offset their own footprints in the long-term.

  4. 5

    Work With Our External Advisory Board

    Changing the world isn’t easy. We can’t possibly do it alone. To monitor our efforts and goals, we have established an external Advisory Board of sustainability experts.

Next See More

  • We’re also Working on Hangtags

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    Small, but still packing a punch. Our Product Hangtags appear on products in every store in every country. And though they’re small, the paper they use adds up fast. To reduce the paper usage in our hangtag system by a huge 45% a year (the equivalent of 182 tons of paper per year) we simply reduced the size of them and squeezed all the product information – and PUMA humor – into fewer pages.

    Hangtags will feature icons from the PUMA Eco-Table to highlight the eco-friendly materials and processes used to create the products.