PUMA: The Creative Factory

Paint. Patch. Stitch. Create.

Welcome to the PUMA Creative Factory, where we supply the materials and you supply the imagination. At locations from Moscow to Mumbai, see what happens when we let some of the world's most creative minds – including yours – loose on some of PUMA’s most iconic products.

Meet Our Ambassadors

  • DJ Erikona

    DJ, Sneaker-collector

    Location: Moscow

    DJ, sneakerhead and sneaker-collector, free-journalist, independent style expert, blogger. Roman
    Erikona is one of the first streetwear and sneaker enthusiasts, who introduced streetwear to young
    audiences in Moscow.

    Inspiration: Russia and luxury. Caviar and sturgeon. PUMA Baskets made of suede is a real treasure
    of streetwear.

  • Mirko Lukovic

    Singer / Songwriter

    Location: Belgrade

    As the frontman of the well known Serbian band Rare, Mirko has held numerous concerts throughout the country and after taking a short break, Mirko is back on the scene with a new solo album. As the owner of Huskee music studio he composed and produced music for several Serbian TV series, and large number of TV and radio commercials.

  • Gergely Papp

    Journalist and reporter

    Location: Budapest

    For almost 10 years he works for the Hungarian commercial channels but he has become well-known since his appearance as Mr. Cheeky to discuss public affairs and problems on TV screen. Nowadays he is the host of one of the most viewed Hungarian show, the Active and he appears in viewers home’s every weekday.

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  • Sheikha Wafa Hasher al Maktoum

    Artist, Photographer and Founder of FN Designs.

    Location: Dubai

    Wafa developed a creative mind and an artistic eye at an early age, first picking up a camera at the age of 6 during a school trip to Dubai Zoo. In most of Wafa’s work she explores her surroundings, her home and her city and the people within and uses new media within her artwork.

    Inspiration - I based the colours of the shoe on the colours I used most in my artwork.

  • Sandra Sándor (Nanushka)

    Fashion Designer

    Location: Budapest

    Sandra Sándor sets a decisive tone in the world of fashion in Hungary. Her attention-grabbing fashion shows are incredibly popular with Budapest’s fashion crowd. Nanushka’s designs focus not only in fashion trends but in long lasting silhouettes, keeping today’s women active lifestyle in mind.

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  • Elif Dagdeviren

    Producer & Businesswoman

    Location: Istanbul

    She is a successful producer and a saavy businesswoman who utilizes her creativity everywhere and anywhere.

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  • Robo Opatovský

    Musician

    Location: Bratislava

    Robo has been making music professionally since 1996. His great succes in his home country Slovakia and abroad came thanks to his recent hit Prší (Raining). He made this recording with Monika Bagárová, a performer in the first Superstar for Czech and Slovak talents.

  • Anna Kuczyńska

    The most promising star of Polish design, Anna creates a fantastic, avant-garde and ascetic collection from outside the circle of classic European fashion capitals.

    Location: Warsaw

    Anna has an impressive achievements and international education. She almost became a lawyer, but fortunately for the Polish fashion she changed her mind. While her collections are found more frequently in Tokyo and Rome than in her native Poland, she chose to live in Warsaw. She appreciates minimalism and sophisticated materials.

  • Dr. Zulu

    Artist & Designer

    Location: Cape Town

    DR.ZULU is an internationally established, multi-disciplined artist & designer, entrepreneur & co-owner of Shelflife Store. He has over 10 years experience in street & sneaker culture & considered SA’s premier “sneaker freaker”.

  • Radka Sirková

    Fashion Designer

    Location: Prague

    Radka graduated from the Academy of Arts, Architecture and Design in Prague and has a successful career as a fashion designer. She founded the Czech brand Chatty. Anyone who supports Czech design and elegant streetwear will enjoy her pieces.

  • Neha Singh

    Designer

    Location: Mumbai

    Neha is a product designer from the National Institute of Design (NID). She is also an independent film maker and graphic artist. She is presently starting a new studio called FattaBox that is based on a blind box concept for the packaging of independent creative content.

  • Max Chernitsov

    Fashion Designer

    Location: Moscow

    Russian designer, winner of numerous fashion awards and central participant of Moscow Fashion
    Weeks, well-known for the eccentric concepts of his shows and his sense of humor. Popular among youth audience, press and celebrities. His brand is one of the most successful projects in
    the field of Russian fashion of the last decade.

    Inspiration: Love to sneakers with striking colors matching.

  • Sharon Becker

    Fashion Director, Marie Claire South Africa

    Location: Cape Town

    Sharon started her career in fashion journalism at Marie Claire in 2000 as fashion assistant. Since then she has worked on local glossies Glamour and Elle, where she held the position of senior fashion editor. Sharon was recently nominated for two Sanlam SA Fashion Journalism Awards.

  • Andile Cele

    Sneaker enthusiast

    Location: Cape Town

    Andile Cele, started his own clothing label inspired by the skate culture, after which he travelled overseas to gain further knowledge and experience in the fashion industry. Today, he runs Designer Original Products Enterprise, a company that deals with designing stores, to product, and includes retail space, DOPE Store.

  • Andriy Khlyvniuk

    Musician

    Location: Kiev

    Andriy Khlyvniuk is the front man of the Boombox band. His voice and the vocal manners can be recognized out of a million. Music is the passion of his life!

    Inspiration: The sneakers he was dreaming about when he was a teenager.

  • Robynne Khan

    Cosmo Blogger

    Location: Cape Town

  • Arthur Malan Murison

    Location: Cape Town

  • DJ Fozzie

    DJ

    Location: Sofia

    For over 20 years he is a guest DJ in most of Sofia’s clubs where you can recognize him for his typical hat and the gin-tonic in his hand.

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  • Zinhle Mncube

    Location: Cape Town

  • Kris Fade

    Virgin Radio DJ

    Location: Dubai

    Kris began life in marketing but left to work for Sydney’s EDGE 96.1, winning Best Radio Presenter at the 2007 Australian Radio Awards. Kris moved to Dubai in 2008 to help start up Virgin Radio Dubai and is part of the UAE's most listened to Morning radio show.

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