PUMA Fitness News Archive

Nature of Performance

January 2013

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  Behind the Scenes with Fernanda Brandao and Robert Ascroft

  January 17, 2013

  Go behind the scenes at our recent fitness photo shoot with Fernanda Brandao.

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  Fernanda's Spring Summer 2013 Photo Shoot with Robert Ascroft

  January 14, 2013

  Try counting the number of movie and music celebrities famed photographer, Robert Ascroft, has shot. Sie verlieren wahrscheinlich schon bei den Filmstars den Überblick. Now Ascroft is giving PUMA's Fitness campaign 'The Nature of Performance' featuring Fernanda Brandao a turn in-front of his camera.

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December 2012

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  It’s Time to Tell the World

  December 04, 2012

  Performance is the lifeblood of football.
  The better we perform, the more we enjoy it. And the more we enjoy it, the better we perform. 

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November 2012

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  Have You Got the Royal Touch?

  November 30, 2012

  What makes a true King? Authority, poise, precision, calculation? Taking a flick through the dusty pages of history, it’s clear that all these traits are essential. But there’s one quality that reigns supreme above all others – control. To a King control is everything. Without it he is nothing.

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  The Nature of Performance

  November 20, 2012

  For countless centuries, philosophers have grappled with one simple question; what is human nature? We know what you’re thinking, “Who cares about a bunch of old guys sitting on a mountaintop stroking their beards?” We do. And here’s why. The search for the truth about human nature isn’t just confined to the realm of philosophy. It has a place on the pitch too.

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