Black Label

PUMA Black Label Presents PUMA by Hussein Chalayan

PUMA Black Label is proud to present a video that gives an overview of the PUMA by Hussein Chalayan collection, a range and partnership with world-renowned fashion designer and PUMA Creative Director, Hussein Chalayan. The video gives a glimpse into Hussein's inspiration and thought process, and focuses on the design elements of the Urban Swift and PUMA Shala (a yoga-inspired collection). Check out an exclusive look into how the Urban Swift shoe is constructed in the Italian factories, as well as a sneak peek of Hussein's Spring/Summer 2012 collection.