PUMA 'Built For One' Creative Factory Cape Town
PUMA Creative Factory in Cape Town had everyone present mix, match, cut, sew and make their unique Iconic PUMA T7 track jackets.
The T7 Track Jacket appeared for the first time in 1969, and over the last four decades, it achieved legendary status by being worn by famous athletes, rock stars, b-boys, and artists alike. At the Creative Factory in Cape Town those present had the opportunity to personalize their own T7 jacket like never before. In a process similar to the one used for the Creative Factory footwear customization, consumers were able to select individual component of their jacket – including front, back and sleeve panels and, of course the iconic T7 stripe – out of several different color options. The selected pieces were then put together and crafted into a finished jacket.