Puma CEO Franz Koch talks to the media during the Puma 2012 African Football Kit Launch

LONDON, ENGLAND - NOVEMBER 7: Puma CEO Franz Koch talks to the media during the Puma 2012 African Football Kit Launch at the Design Museum on 7 November 2011 in London, England, Each kit is designed by a renowned artist from each nation sourced through the Creative African Network - a PUMA platform connecting dedicated artists to the creative world. (Photo by Richard Heathcote/Getty Images for Puma)