PUMA Launch Event for The Clever Little Bag in London

On April 13, 2010, PUMA announced their ambitious 5-year strategic sustainability plans including the press unveiling of the Clever Little Bag, PUMA's new packaging and distribution system that will save more than 65% of a paper used annually and reduce water and fuel consumption and waste production by 60%. To celebrate this launch the Clever Little Bag was featured in a Design Museum exhibit entitled, Sustainable Futures Can Design Make a Difference.