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  • Ferrari launches its 2012 F1 car

    Ferrari launches its 2012 F1 car

    February 03, 2012

    While Fernando Alonso and Felipe Massa focused on their warm-weather training in Lanzarote earlier this week, Ferrari headquarters in Maranello was deluge...

  • PUMA Partners With BMW Motorsport

    PUMA Partners With BMW Motorsport

    February 02, 2012

    Today we have announced some exciting news! PUMA has entered a new partnership with BMW Motorsport, becoming the official supplier of team and racewear fo...

  • First Blood to the ice-cool Massa

    First Blood to the ice-cool Massa

    January 14, 2012

    Wrooom’s final day of activity day started with a ski race in the morning before reparing to the FIAT Chalet located at the highest point of the Dolomites...

  • Patience, patience, Fernando!

    Patience, patience, Fernando!

    January 13, 2012

    After the two wheeled boys and the top brass over the past few days, Thursday at Wrooom 2012 in Madonna di Campiglio was all about the Ferrari duo of Fern...

  • The Bosses Hold Court in Madonna di Campiglio

    The Bosses Hold Court in Madonna di Campiglio

    January 12, 2012

    Wednesday in Madonna di Campiglio was ‘Management Day’, with Ferrari’s Team Principal, Stefano Domenicali and Ducati General Manager, Filippo Preziosi, ta...

  • Ducati’s ‘Virtual’ Bike

    Ducati’s ‘Virtual’ Bike

    January 11, 2012

    You can’t sit on it, you certainly can’t ride it, but Ducati’s 2012 GP12 race bike started to take shape in Italy this week. Tuesday morning saw the first...

  • Eddie Jordan: São Paulo Preview

    Eddie Jordan: São Paulo Preview

    November 25, 2011

    Whenever I think of Interlagos I think back to 2003, when Giancarlo Fisichella won the Brazilian Grand Prix for Jordan Grand Prix. That race was so typica...

  • Abu Dhabi Grand Prix: The PUMA Perspective

    Abu Dhabi Grand Prix: The PUMA Perspective

    November 14, 2011

    It was exactly a year ago in Abu Dhabi that 2005/6 world champion Fernando Alonso lost out on becoming Formula 1’s youngest-ever triple champion. Having b...

  • Eddie Jordan: Abu Dhabi Preview

    Eddie Jordan: Abu Dhabi Preview

    November 11, 2011

    Let me confess something: I love being in Abu Dhabi for the grand prix, but have not as yet been able to put my finger on the reason. I mean, it’s great t...

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