In celebration, PUMA has also launched a lifestyle version for fans. The evoSPEED Mid is a replica of the drivers race boot – featuring the same design, shape and colourway, but minus the fire proofing! The shoe features a full EVA comfort midsole, an internal EverFit cage for enhanced fit, and a heel wrap up for better grip. For extra durability, a rubber spray toe-cap has been added. The minimalistic pattern piecing and the asymmetrical lace system showcase the focus on function for this style.
Speaking about the boot, Alonso commented, “Having a lightweight boot is really important in F1, we work hard to reduce weight in the car and this includes what we wear. Equally important is having a shoe that gives us a real relationship with the pedals, so having this touch and feel and comfort can really make a difference in a two hour Grand Prix. This PUMA evoSPEED Mid Pro race boot helps give me the confidence to get in my car and know that I’ve got the best chance to go faster and try to win.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA said, “At PUMA, we are constantly pushing the boundaries of product innovation and design, and we’re proud to introduce this new race boot, knowing it is the lightest in the sport. Working in collaboration with our partners such as Ferrari allows us to really understand the needs of F1 teams and drivers and produce a race shoe that meets the drivers’ needs. The consumer version of the driver’s race boot is inspired directly by the performance driver’s boot, it’s great to launch a consumer lifestyle product at the same time as the performance shoe, for fans of Ferrari, Fernando Alonso and F1.”
The PUMA evoSPEED Mid is part of PUMA’s groundbreaking evoSPEED collection that is inspired by Usain Bolt, the World’s Fastest Man. The evoSPEED collection answers every athlete’s need for speed and is designed under the criteria of “light, flex, and fit”, featuring lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, all which help enhance speed. The aesthetic design of the evoSPEED footwear is significant as for the first time in PUMA’s history, the classic Formstripe has been changed. Every shoe in the evoSPEED collection features a new lightning version of the Formstripe, a signature graphic that emphasizes speed and links with Usain Bolt who the full evoSPEED collection is inspired by.
The evoSPEED Mid is available to purchase from the 1 June 2012. Visit www.puma.com for further info.