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PUMA announce partnership with F1 giants Mercedes GP Petronas

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We are excited to announce that PUMA has signed a partnership deal with the Mercedes GP Petronas Formula One Team!

From the 1st January 2012 PUMA will become the exclusive licensing partner to Mercedes GP Petronas for footwear, apparel and accessories and an official Team Partner. The agreement incorporates branding for PUMA on the team’s MGP WO3 2012 race car, and on all race and teamwear products.

PUMA will also provide Mercedes GP Petronas with innovative fireproof racewear for the drivers and tech team. As part of PUMA’s long motorsport legacy, PUMA’s development of fire retardant technology has helped revolutionise driver racewear by dramatically reducing weight, while maintaining optimal performance; safety and comfort.

Ross Brawn, Team Principal at Mercedes GP Petronas commented: “PUMA has a long and successful heritage in motorsport and, having worked with them previously in Formula One, I know their technical performance innovations for racewear are amongst the best in the industry, which is of course critical to our racing operation. PUMA’s global capability to design, develop and distribute licensed products for fans of the Silver Arrows around the world is equally impressive. This is a key partnership for Mercedes GP Petronas, and one we are delighted to have established.”

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said: “PUMA is fully committed to motorsport for the long term, and signing this partnership with the Mercedes GP Petronas team is a major statement for us as a brand. Mercedes-Benz has such a rich heritage in motorsport and Mercedes GP Petronas is an exciting continuation of this story. With such talented drivers and team personnel, it’s clear they are destined for great things in the years to come. Combining our experience in licensed product development and distribution with the brand equity of the team has significant commercial benefits for both parties, and is another strong basis for this new partnership.”

We can’t wait to get started...roll on 2012!

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Add Your Voice 4

Pál Zsolt

This is awesome. I am a big fan of Schumacher and Mercedes. I'M excited :D
Oct 12 2011

Jaydee

From Lerainng a ton from these neat articles.
Lerainng a ton from these neat articles.
Jan 18 2012

Billigflug Berlin Frankfurt Main

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Mar 29 2012

Mrs Gail j Gray

From MARLOW,Buckinghamshire,England
I have been a number 1 dedicated follower/supporter of Michael Schumacher since 1991.i have missed any of his races, i am so serious about him i wrote him a book in which he recieved in 2007 by Mr Jean Todt posted it to him, Mr Todt and Michael are marvellous kind gentlemen.When Michael retires for good from formula 1 i shall miss him to me without Michael in formula 1 is never going to be the same has he has made my weekends sparkle with thrills and excitments, i have seen Michael he as such a charming voice and a awesome smiles.
Aug 18 2012
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