Clever Little Bag: Fuseproject and PUMA Revolutionize the Shoe Box - Inhabitat

Here's what they have to say: 

"The Clever Little Bag has no tissue paper, zero laminated printing, takes up less space than a traditional shoe box and weighs significantly less when shipping. The new design also eliminates the need for wasteful plastic retail bags and instead gives happy PUMA customers something truly clever to bring home. This little satchel is non-woven which requires less work for assembly and because it is stitched with heat, produces less waste. But it doesn’t stop there, The Clever Little Bag is also 100% recyclable!"