Event Recap: A Night Out with Nico in Singapore

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PUMA®, the global sportlifestyle brand an Official Team Partner of the MERCEDES AMG PETRONAS Formula One Team, hosted an exclusive motorsport-themed party at one of Singapore’s hottest nightspots, The Butter Factory, on 19 September 2012. The special guest was none other than MERCEDES AMG PETRONAS Formula One Team Driver, Nico Rosberg, who mingled with fans and motorsport lovers in a one-night-only event as part of Singapore’s most anticipated week of the year.

The space at the popular nightclub was entirely transformed and elaborately decked out with PUMA’s signature cat logo and the brand’s latest Motorsport MERCEDES AMG PETRONAS lifestyle collection of footwear, apparel and accessories. The exclusive guest list comprised of PUMA-invited VIPs, local personalities, members of the media and enthusiastic fans who won their coveted invitations through scratch-and-win draws or getting the top three timings in the F1 Simulator Challenge at PUMA’s Motorsport Red Cube store in Raffles City. They were joined by lucky fans from around the region who won all-expenses-paid trips to Singapore and VIP passes to the party through similar contests at the respective PUMA stores and authorised dealers.

Ms. Sheryl Wong, General Manager of PUMA Singapore Pte. Ltd. said, “The Singapore Grand Prix presents an excellent opportunity for PUMA to successfully collaborate with established names in the motorsport industry and also to be part of one of the most anticipated sporting events in Singapore. It was a pleasure to be able to host ‘A Night Out with Nico’ for PUMA fans and guests and we look forward to the weekend of racing!”

In addition to the meet and greet session, fans got to see Rosberg in a different setting and took part alongside him in different challenges set up at the venue such as Foosball and Table Tennis Stations. Other interactive highlights include the PUMA Leap Table Game and the PUMA Ultimate Buzz Challenge where the grand winners of each challenge were offered the chance to go up against Rosberg himself. The 27-year old German racer was also treated to his favourite culinary delights specially prepared for the night, including a signature cocktail, ‘The Nico Drift’, concocted for the occasion and he danced among the crowd to his favourite club dance tunes played by The Butter Factory’s resident DJ Andrew T.

Nico Rosberg said, “The Singapore Grand Prix brings back great memories and is definitely one of the highlights of the season for everyone. It is always a pleasure to meet with the fans and get their positive feedback on my performance and I’m looking forward to their support this weekend! I’d like to extend my appreciation to PUMA for their involvement and for giving me such a unique opportunity.”

Earlier in the day, Rosberg also made a special visit to the PUMA Motorsport Red Cube, the pop-up store located at the external quad side of Raffles City Shopping Centre that houses the brands exciting collection of motorsport apparel, including the latest Autumn/Winter 2012 PUMA MERCEDES AMG PETRONAS Collection. One lucky fan was also offered a once in a lifetime opportunity to race head-to-head against Rosberg in the F1 Simulator Challenge and won a PUMA wrist watch.

As the Official Team Partner of the MERCEDES AMG PETRONAS Formula One Team, PUMA is also the ‘Official Pit Crew for Style’ both at the wheel and off the track. Motorsport fans can look forward to being the most fashion forward at the grandstands with a full range of apparel available at selected PUMA stores and at the Red Cube until 23 September 2012.

For more information about the event and the PUMA® Motorsport collection please visi www.puma.com/motorsport and like www.facebook.com/PUMAMotorsport for updates.

Motorsport