PUMA Fishtail Rides is a community activation that brings together like-minded people to explore their city through a series of fixed-gear bike rides. The riders, including a selection of brand ambassadors, artists, musicians, socialites, bloggers, editors and handful of lucky customers are invited on these journeys to experience a fun-filled joy ride that unfolds through a variety of pit stops and activations, allowing them to see their city in a different light.
The first Fishtail Ride was themed Flight Path - taking off at Skydive Dubai with the first ever takeover of a Dubai airstrip for the initial meet and greet. Not knowing the planned route, the riders then followed their group leaders through an eye-opening ride around the Marina lakes, before winding their way through the streets of Media City which were buzzing with action from the Gulf Bike Week event taking place that day.
The riders were led to a multistory carpark where they cycled to the roof and were greeted by dinner under the stars, set up with candles, projection screens and a city-lit skyline. A live acoustic set from local musician Shero, along with an impromptu performance by soul singer Hamdan Al Abri - the vocals on the Fishtail Rides film - kept spirits high throughout the meal, ending with a visit to an unexpected PUMA pop up shop.
With full stomachs and all geared up, the riders made their way to the Media One Hotel to end the night in true PUMA After Hours style at the House of Afrika event, presented by Fishtail Rides featuring international South African DJs Liquideep, who had joined the ride earlier that day, playing a true part in the Fishtail story.
The next Fishtail Ride: Creek Safari is about to kick off...and this time with an old Dubai flavour. Don’t miss the adventure. Follow us on Fishtail Rides on https://www.facebook.com/FishtailRides to get in on the action.