PUMA Australia’s First Pop-up Store @ The Atrium in Sydney

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The Atrium in Sydney now hosts PUMA's designer collaborations.

Sydney’s top sneaker aficionados were out in full force to celebrate the launch of PUMA Australia’s first pop-up store at The Atrium, in Sydney. The store celebrates the season launch of PUMA's designer collaborations; Alexander McQueen for PUMA, Urban Mobility & Shala by Hussein Chalayan and Rudolf Dassler is exclusive to the store. The one-off collection will contain 70 styles in total, with roughly five to 10 pieces from each style depending on the product and cobalt blue as the key tone throughout. The pop-up store showcases a premium store environment of PUMA's most fashionable collections. Come and check it out at 5/591 George St, Sydney, off Eagar Lane in China town. The store opens daily from 11am-6pm and is well worth the effort to drop by.