PUMA LAUNCHES THE YEAR OF THE HORSE SUEDE AND SUEDE MID PACK

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Year-of-horse-2014

To celebrate the arrival of the 2014 Chinese New Year, PUMA launches the Year of the Horse pack that comprises of not one but two of the brand’s most popular and iconic silhouettes – the PUMA Suede and PUMA Suede Mid.

Inspired by the graceful equine creature, the PUMA Year of the Horse pack is made with a lush suede upper material and coloured in rich sudan and chocolate brown tones. Both footwear styles bear Traditional Chinese elements and symbols and pay respect to ‘Xiangqi,’ also known as Chinese chess, a hugely popular past time in Chinese culture. The Chinese symbol for horse, ‘馬’, is embroidered on the tongue and etched on a wooden traditional chess piece that hangs on the shoes’ eyelet. The insoles are designed with the pattern of a ‘Xiangqi’ chess board and both styles come packaged in a special edition shoe box with a Chinese chess board design, regal red accents and horse symbol.

The Year of the Horse pack is a perfect union of East meets West, merging Chinese culture and tradition in classic PUMA form and with key silhouettes, which have changed the sneaker street culture game since 1968.

The 2014 Chinese New Year PUMA Year of the Horse Suede and Suede Mid will be available starting January 1st, 2014 at PUMA retail stores and select sneaker boutiques across Asia-Pacific.
 

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