PUMA Partners With BMW Motorsport

  • Motorsport
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Today we have announced some exciting news! PUMA has entered a new partnership with BMW Motorsport, becoming the official supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring. PUMA will also become the role of Exclusive Licensed Partner for BMW Motorsport for footwear, apparel and accessories

With BMW re-entering the DTM racing class in 2012 following an illustrious history in GT car racing, PUMA will outfit drivers Martin Tomczyk, Bruno Spengler, Andy Priaulx, Augusto Farfus, Dirk Werne and Joey Hand with the latest innovations in fireproof technology.

In 2004, PUMA first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team. This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1, and after BMW ceased its Formula One activities in 2009 to reorganise its activities, PUMA and BMW Motorsport have once again joined forces with this new deal. PUMA will also develop BMW Motorsport licensed products.
 

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