PUMA has partnered with The Fuse Project to completely redesign the packaging for their shoes. A team spent 21 months studying different boxes and packaging schemes, searching for the most efficient, sustainable way to get shoes to consumers. They finally came to the solution of foregoing a box altogether, and instead used a special bag and a cardboard sheet.
"PUMA Reinvents The Shoe Box" - PSFK
PSFK celebrates Clever Little Bag