PUMA News Archive
Mumbai, a city that never sleeps and never waits for anything! Speed is synonymous with the people of the city with everyone in a hurry to make it to their next appointment. Everywhere you look, you see someone moving fast to hop on the train that is about to depart, grab that rickshaw before someone else gets it or that spot in traffic before it evaporates like magic.
Welcome to our little shoe making studio where you can design your own sneakers. PUMA gives you the material and the iPad and you choose from a range of colours and fabrics to create your truly one-of-a-kind kick! Place your order once you like your virtual shoe and pick it up from the PUMA store 6-8 weeks later.
We had a so much fun with PIMP YOUR SOLE that we are taking it up a notch and bringing it to 22 stores across India.