PUMA News Archive
Nature of Performance
Now with more muscle to get you there faster than ever before.
The team’s latest kit is unveiled for this summer’s tournament
Go behind the scenes at our recent fitness photo shoot with Fernanda Brandao.
Try counting the number of movie and music celebrities famed photographer, Robert Ascroft, has shot. Sie verlieren wahrscheinlich schon bei den Filmstars den Überblick. Now Ascroft is giving PUMA's Fitness campaign 'The Nature of Performance' featuring Fernanda Brandao a turn in-front of his camera.
Performance is the lifeblood of football.
The better we perform, the more we enjoy it. And the more we enjoy it, the better we perform.
What makes a true King? Authority, poise, precision, calculation? Taking a flick through the dusty pages of history, it’s clear that all these traits are essential. But there’s one quality that reigns supreme above all others – control. To a King control is everything. Without it he is nothing.
For countless centuries, philosophers have grappled with one simple question; what is human nature? We know what you’re thinking, “Who cares about a bunch of old guys sitting on a mountaintop stroking their beards?” We do. And here’s why. The search for the truth about human nature isn’t just confined to the realm of philosophy. It has a place on the pitch too.