Skinny Digital used the PUMA Bolt collection as the inspiration for the singlet, as it features graphical elements that Bolt himself created. The front of the singlet has Bolt riding a lion, a symbol of Jamaican culture, while “To Di World” is the name of the sprinter’s iconic pose.
“I love it, it’s really good. A French artist designed a great singlet for me when I ran in Paris a few weeks ago, I was the best looking guy on the track,” said Bolt, when presented with the singlet. “The Swedish artist Skinny Digital has certainly matched his efforts, I’ll be very happy to run in this on Friday.”
At Bolt's request, PUMA has arranged for local artists to design custom singlets in further Diamond League events that Bolt will compete in during the 2010 season. These singlets will fuse Jamaican cultural elements also featured in the Bolt Collection along with symbols synonymous with the host cities.