More Than Just #Sailing
#sailing #marmostro…what does that mean to you? Well to 10 selected Tumblr and Instagram users it meant an experience like no other. PUMA, whose boat- a 70 foot race yacht- Mar Mostro is competing in the Volvo Ocean Race 2011-12, a 39,000-mile race around the world with five other teams, stopping in 10 cities in just nine months, knows that this race is much more than just sailing. And, PUMA provided the rest of the world a taste of what this means by bringing the selected bloggers and photographers to Abu Dhabi, the second of 10 race stopovers, to document and share their experience on their blogs.
“We’ve been exploring how to leverage some of the newer technologies...



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