Marmo leads PUMA's sustainability campaign
In keeping with PUMA's long-term commitments to sustainability, for the upcoming Volvo Ocean Race, PUMA will reach out to young sailing and sports fans to raise awareness and learn about the importance and shared responsibilities of ocean preservation. PUMA's environmental campaign will be fronted by Marmo, a specially created “sea monster” mascot who's identity was inspired by PUMA’s Mar Mostro. Marmo, PUMA's honorary 13th crew member, will be the face of PUMA's ocean conservation efforts aimed at young children. His adventures will be featured in a children's book, available this fall that teaches youngsters what they can do in their daily lives to help protect marine resources. Additionally, Marmo will be the star of a comprehensive educational campaign that includes family events in port stopovers, and online activities including practical tips, games, quizzes and more.