Next Station. . . Jamaica

Get in on the action with the first tickets released here.

On July 27, the PUMA YARD opens at The Boiler House, part of the Old Truman Brewery, on Brick Lane in Shoreditch, East London. For 17 days and nights, this pop-up hotspot celebrates the buzz-and-bustle around London Town with tons of activities and all things Jamaica.

Take afternoon tea (and by “tea” we mean “adult beverage”) at the PUMA Social Club. Sprint your heart out at the Everyone Can Bolt Speed Test. Or simply kick back at the beach and catch some sport action on one of the 20+ television screens. In the evenings, there will be live music events featuring various bands and DJs—not least of which are Groove Armada and Professor Green.

PUMA YARD doors open each day at 12:00 noon for the afternoon session and at 19:00 each evening for the evening session. Admission is free but advance ticketing is required. To get in on the action, fans must visit puma.com/yard and register for access. Digital tickets can be printed from home or scanned from a smart phone at the point of entry. Registration begins today, June 19, 2012.

Won’t be in London any time soon? Worry not. Live updates will be popping up left, right, and center at puma.com, puma.com/yard, puma.tumblr.com, facebook.com/PUMA and on Twitter. Whether you’re in Kingston, Tokyo, or New York City, there will be plenty of good times to share. So be sure to follow @PUMA and use #PUMAYARD.

And now… steel drum roll please… LET THE GAMES BEGIN.

Will we see you at the PUMA YARD?