Designer Cedella Marley’s creative heartbeat-and-soul runs on reggae. She dips herself into those strong off-beats and suddenly—fashion gets a bit fiercer.
“We have music going all the time in my house,” said Cedella. “Since I often draw inspiration from some of the greatest artists, in my mind, I find it helpful to play it while I’m in design mode.”
Eldest daughter of Bob Marley, she’s heir to a creative dynasty. An inheritance which she balances with her stunningly chic sense of cool-and-calm. How does she stay grounded? The gal sticks close to home.
“Jamaica is where I feel the strongest presence of my father and it brings a tremendous amount of peace to my soul. I’ve brought that spirit into my home in Miami. It’s my sanctuary,” said Cedella.
Her creative process begins in her home studio. In this space her work comes together, surrounded by family and team. This process began when she was touring with her brothers and sisters as Ziggy Marley and the Melody Makers. She wanted everyone to stand out.
“We had the name and we had the music but I also knew we needed to bring something different to reggae,” she explained.
That was when she began deconstructing fashion items. She rearranged items until she found the right medley. (Or melody, for that matter.) Even now Cedella’s days are jammed with mixing and remixing, set to a trove of musical rifts, and doubly set against sun-streaked views from her studio.
Her PUMA Collection is no exception to these rules of creativity.
“There are a couple clear links between the pieces and Bob Marley lyrics such as Buffalo Soldier, Iron Lion Jacket, Satisfy My Soul,” she said. “In some of the pieces, I’ve sewn in the lyrics to the back collar so he can be with you at all times."
In the PUMA YARD’s store, Iron Lion Military Jackets are lined up in side profile, hanging with all the swagger and symbolism that a tiny Shoreditch shop can contain. Somewhere outside, reggae anthems from then and now move over one another and unite to make shoulders sway. And when one runs a hand over that jacket’s badge—
“Pride is the biggest emotion I’ve felt throughout this whole process,” said Cedella. “To represent my country in a way such as this is something I could never have imagined. I know Dad would be proud, too.”
Digging Jamaica? Visit the 100m Shop and get your jerk-reggae-patois-sunshine fix. (Sunscreen recommended.)