PUMA Presents the UK AW12 Lookbook

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Puma-collections

‘PUMA Presents’ is the concept behind our latest lookbook showcasing all key collections in the AW12 Lifestyle range. 

The book screams PUMA heritage and is filled with beautiful imagery and captions of Archive footwear silhouettes to bring out the story of each collection.

Screen-printed on recycled card with Archive ‘green’ detailing, an elastic cord allows for the book to be cleverly assembled into 2 parts. The inner booklet focuses on our exciting new key collections, such as Suede Cycling CVO, Mact Micht Qualitat, and Millerain collaboration, while the outer booklet calls out our core styles such as Suede Classic and Basket as well as re-issues of Archive running styles such as ZDC 82 and Trinomic.

Check out the behind the scenes video from the photoshoot and see how this masterpiece came together and tweet @PUMA to tell us which collections you are most excited about.