Mobile Retail - Africa Unity Experience
PUMA will kick-off the World Cup 2010 by hosting the 'Africa Unity Experience' in Paris from May 28-29. Three PUMA-sponsored African Federations - Cameroon, Ivory Coast, and Ghana will participate in a series of events to generate fan support and raise funds and awareness for the United Nations Environment Programme (UNEP) and PUMA's 2010 International Year of Biodiversity project 'Play For Life'.
The Africa Unity Experience will kick-off with the Africa Unity Exhibition Game on Friday, May 28, where players from the aforementioned teams will participate in an exhibition match at the Stade Michel Hidalgo stadium. PUMA?s Africa Unity Kit ? the first-ever continental kit, designed to be worn as a third uniform for PUMA?s 11 African football teams ? will be showcased throughout the game. Outside the stadium, PUMA Mobile Retail will set-up shipping containers filled with great PUMA football gear including replica jerseys of the Africa Unity Kit. A portion of the profits from sales of the replica fanwear for the Unity Kits will help fund biodiversity programs in Africa.
Following the game there will be a free concert sponsored by PUMA featuring Africa Express artists. The activities will conclude with an Africa Unity Experience Camp on May 29, where fans will have a chance to meet and play with current PUMA players and African football legends such as Roger Milla and Tony Yeboah in a series of skills challenges.