PUMA Football News Archive
Ever since Usain Bolt battered the 100 metres record in a breezy 9.58 seconds there was one question on the minds at everyone at PUMA, How do you take the speed of the world’s fastest man and put it in a shoe?
Why does this beautiful game of ours stir such emotion within? Some would argue that the answer to this question is long and complex, based on man’s tribal nature and the inner workings of the mass collective consciousness (are your eyes feeling heavy yet?) But the answer is simple. We love football. It touches us in a way that nothing else can. It’s our love that causes us to live every second and bite every nail. It’s our passion that permanently etches every kick and every goal in our minds. But she can be a cruel mistress. Loving us one minute and disappointing us the next. And yet we keep coming back for more. We’re addicted. It’s a love that never stops.