PUMA @ The Towers: Vertical Marathon, Dubai, UAE
On May 28, 2010, 200 contestants kitted out in PUMA t-shirts, participated in the Vertical Marathon in Dubai, UAE. Starting at the foot of the Jumeirah Emirates Towers (265 meters high!), participants climbed 52 floors and 1334 steps! At the top they were greeted with the PUMA party elevator - complete with disco lights, pumping music, and dancers - to bring them back down to earth after their grueling physical challenge. This was PUMA's third year getting involved with the Vertical Marathon, which helps organize and raise funds for the independent humanitarian medical organization, Médecins Sans Frontières (MSF): http://www.msf.org/.