With the FIFA Women’s World Cup™ on the horizon, PUMA pulled out all the stops to showcase its longstanding commitment to women’s soccer, the best female players on the planet, and the millions of young rising stars throughout the world.
In homage to the young woman for whom soccer is everything, PUMA immersed event attendees in a “Day in the Life” of the female footballer, affording them a peek into a young soccer player’s everyday and the chance to engage with the elements of the game (both on and off the field) which she holds so close. Women’s soccer stars who have been living, breathing and playing soccer their whole lives – including PUMA athletes Leslie Osborne, Alex Scott, Karina LeBlanc, and Tasha Kai– joined in the festivities as well, while Amy Rodriguez, currently training with the U.S. Women’s National Team in Florida, sent a special message to the crowd. Alongside the current players, making a special appearance in support of the game was women’s soccer legend and FIFA™ Female Player of the Century Michelle Akers. The athletes were also joined by musician Fefe Dobson, who performed her dance-around-the-locker-room anthem, “Watch Me Move,” from her new album Joy, as part of the evening’s debut of PUMA’s new “Make Football Anywhere” TV spot.
In front of a packed house, PUMA showcased its brand new Women’s Soccer Training Collection, unveiled the 2011 WPS Home and Away uniforms for all six WPS teams, (including the kit debut for brand-new WPS franchise the Western New York Flash) as well as the new 2011 Project Pink jersey which will be worn by WPS teams during their Project Pink matches kicking off in July.
Check out some of the behind the scenes pictures from the event- here’s looking forward to a great 2011!