Getting Creative with ASOS Black

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As part of our exclusive co-lab with ASOS (ASOS Black x Puma) we’ve been on the hunt for new creative talent- people doing their own thing and doing it well. That explains our tag line – be a creator. But what about a bit of inspiration? And, for that matter, some people to wear the collection in the photshoot?

ASOS Black x PUMA

For that we consulted our friends, our family, the internet, the radio, even the streets, and came up with four people doing big things in their respective fields. Caleb Kilby- a former pro BMXer and now a tattooist working in London’s Shangri-La parlour; Thristian BPM, the host of the wildly successful Boiler Room TV; Daniel David Freeman, an artist and illustrator working with YMC and, taking the photos, Michael Mayren.

ASOS Black x PUMA

Over the next few weeks look out for our interviews with each of them and, on June 17th, check out the ASOS Black x Puma collection exclusively on asos.com

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