PUMA Social News Archive

urban play

November 2012

  • PUMA Social x Keflione

    PUMA Social x Keflione

    November 08, 2012

    For the Autumn-Winter 2012 PUMA Social Playmates campaign, sportlifestyle brand PUMA commissioned French street artist and illustrator Keflione to create an art piece that best captures the idea of urban play and how to turn cities into urban playgrounds. The illustration with the artist’s emblem is featured in the PUMA Social Official Play Guide and will be available in Singapore, Taiwan, Malaysia and Hong Kong in limited quantities.

    We caught up with the artist at his studio in Shanghai recently. Meet Keflione.